John Newman - Love Me Again

Artist:John Newman
Director:John Newman
Producer:Steve Booker, John Newman
Record Label:Island

The Target Audience is young adult and perhaps older because the song isn't too fast and it has slow meaningful lyrics

As far as narrative goes it seems to be the classic "Romeo and Juliet" story ending with a cliffhanger of a truck about to hit the couple

The camera work just seems to cut in between the singing and dancing of John Newman and the couple progressing into a couple

The mise-en-scence of the video the lighting of the video is quite dim and gloomy when you see the singer and the only prop would be the microphone that is being sung into by John Newman

The successfulness of the video would be that it appeals to the young with the lyrics of the song and older generation because of the style of music (lounge singing)